The Chieftain effect
Strategic planning & execution for your business
Brand - determining the elevator pitch?
What makes your business special?
What do you want it to be remembered for?
Is everyone in the business able to spark interest, convey key points in a compelling way and make a strong first impression?
Working with your team we can help realise a unified brand message
Challenges, opportunities, vision
What is the company vision - aspirations - longer term destination?
How are you going to get there?
What are the barriers to achieving the goals?
What opportunities lie ahead?
Understanding the answers to these questions, and many more like them will give the business the power to steer the ship towards its goals!
Market research & competitor analysis
Who are your customers?
Who are your competition?
What's the market like?
What the opportunities and avoidable pitfalls?
A solid understanding of the marketplace is essential to attaining and executing an effective strategy
Pricing & positioning
Tone of voice?
Pricing?
Promotion? and so much more!
With the other elements covered, its time to understand your offering and how best to set out your stall?
Messaging
Drawing from all the processes above - this stage is where everything is distilled into a message that conveys who you are, what your service and vision is
A message that sets you apart from your competition and where the customer can understand your proposition and the value it provides
Channel strategy
Choosing the right channel of communication is vital for your message. There are hundreds of different option available today - but it doesnt mean all will work!
Its an old statement but remains as true today.
'Ensure you have the right message, at the right time, and the right person'
Execution & evaluation
Not necessarily the end of the process, but sometimes, just the beginning!
Chieftain handle the end to end execution, testing and roll out of each campaign, evaluating and reporting on effectiveness, be it ROI, new customer volumes, sales and any required KPI.
Then begins the reinvention to further refine the results..
